Founded in 1855, Saffery is one of the UK’s oldest accounting firms, and remains entirely independent. The new brand identity we developed builds on this unparalleled heritage and positions the firm for growth, alongside its clients, well into the future.

Working with the existing Nexia logo mark, we created a new heritage tagline, brand copy, art direction, a darker version of the Nexia colour palette, and applied a new serif typeface to reflect the firm’s heritage, stability and longevity.

This approach visually connected the firm to the Nexia group, while retaining its own personality and voice across its 10 UK offices and broader international affiliations.