Established in 2007, the Angel Islington Business Improvement District (BID) supports local businesses and the neighbourhood. With a shifting focus on people and the wider community, a new brand was created celebrating the area’s rich cultural offering. Evolving from a B2B to a consumer focused brand, we renamed to Angel Islington for wider appeal and inclusivity.

Through community workshops, we redefined the brand’s key values. Angel Islington is supportive, cultured, progressive and connected. Combined with a new vibrant and dynamic identity, the brand celebrates the area’s rich cultural and commercial offering, aiming to attract businesses and wider audiences through programming and events